STRATEGY + POSITIONING

ADOPT A POSITION!

No matter if in times of success, crisis or change, while launching a start-up or launching a product: authentic and sustainable communication leadership requires internal uniformity, professional analysis, forward-thinking strategies and clear positioning for your company, your brand, your product or even you personally. In close collaboration with you, I analyze your individual positioning and provide assistance in the development of new strategic measures of communication in a positioning workshop tailored to meet your specific profile and requirements. This collaboration serves as the foundation to develop your customized communication plan, and aids you in implementing various communication measures. Using tools such as targeting, SEO and customer journey maps is just as significant to the success of your communicative measures as ‘classic’ PR tools, e.g. agenda setting, press releases or face-to-face discussions with media outlets and disseminators.

CONTENT-PR

START A DIALOGUE!

The days that simple public relations work was enough are gone. Today, companies and brands must create public relevance, employ effective communication management techniques and generate attractive PR content. While PR is still predominantly conducted via the classic channels of communication with media partners, the influence of these standard communication channels is sinking rapidly as print media is in decline and publishers are faltering. The increasing use of social media and blogs has enabled stakeholders to actively shape communication.

Take the initiative and engage in professional, cross-media PR content by starting a content-based dialog with your target groups. In today’s world, people want engaging content worthy of discussion, they want to be informed and inspired. And they want it no matter where they are or what they are doing—be it on YouTube, Facebook, Twitter, blogs, tablets, reading a newspaper, listening to the radio or watching TV. When you create relevance, you speak about topics from your client’s perspective and transmit your message clearly.

YOUR + AT A GLANCE

PR CONTENT

Communication management via content-based, cross-media public relations and dialog creation with relevant target groups in all channels.

STRATEGY + POSITIONING

Strategic positioning and communication consultancy for your company and your brand, e.g. via positioning workshops.

EXECUTIVE CONSULTING

Holistic management of your project and executive consulting. Collaboration with social media, SEO, video or marketing experts, when necessary.

TEXT

Text creation of any type and format: from press releases, newsletters, online and website texts to advertising copy.

NETWORK

A comprehensive network of decision makers from the media and marketing landscapes, decision makers from all genres, various companies, celebrities, etc.

+

NETWORK + TEAM

As a journalist and communication expert, I closely work with a comprehensive network of B2B and B2C professionals from within the international publishing and media landscape: from editors-in-chief, journalists, bloggers, decision makers from all genres to executives in numerous companies, as well as celebrities.

 

To implement communicative measures, I have a team of social media experts, marketing professionals, video producers, SEO specialists—and many more—at my disposal. Whatever the needs of your project are, I provide tailored support, holistic when necessary, and always competent executive consulting.

„ONLY TARGET-GROUP RELEVANT,

CROSS-MEDIA AND ESPECIALLY DIALOG-ORIENTED COMMUNICATION ALLOWS YOU TO ACTIVELY SHAPE THE IMAGE AND THE REPUTATION OF YOUR BRAND.“

PETRA RULSCH

 

COMPANIES + BRANDS

I have numerous years of hands-on experience in the media and communication sectors, including journalistic and marketing activities, as well as activities in the business development sector. The following is a selection of just some of the brands, with which I have personally collaborated.

VITA

"PORTRAYING THE PEOPLE AND STORIES BEHIND COMMUNICATION

AND MEDIA IS MY TRUE PASSION—AND IT’S ALSO MY PROFESSION."

During my political science, psychology and contemporary German literature studies, I began actively engaging in the interplay between media and society, e.g. in research on the impact of media, in communication strategies and in topics such as crowd psychology.

 

At the same time, I was active in the field of journalism, working for German newspapers DIE WELT and Hamburger Abendblatt. While writing for these publications, I focused on culture and media topics. Subsequently, I performed a traineeship at the Milchstraße publishing group. However, I also continued with journalistic activities, this time branching out into the field of domestic and international politics and society for German publications DIE WELT, Focus, DIE ZEIT, and Tagesspiegel, among others.

However, it was not until I became active in the strategic communication and PR sectors that I was able to combine all the aspects I feel are essential to effective, holistic communication. Through my activities with numerous agencies and companies over the past 10 years, I have learned the inner workings of the entire media landscape—from print to digital—implementing successful strategies and concepts for companies, media, brands and products from a myriad of branches and genres. My professional activities have allowed me to collaborate with a variety of people, from seasoned industry professionals to laypersons, with topical focuses ranging from lifestyle to e-commerce. To meet each of these unique challenges, I rely on journalistic thinking and writing to create individualized stories.

 

Résumé

Today, I employ my experience, knowledge and vast network of contacts to create tailored solutions for my clients as an independent communication expert.

JDB MEDIA GMBH

 

Management / Director of PR

 

 

GRUNER + JAHR AG

 

Director of PR / Communications

 

 

LB-LAB GMBH (HEUTE APPLOFT GMBH)

Director of PR / Communications

Head Business Development

 

 

KOMM.PASSION GMBH

Senior PR Manager / Team Leader

 

 

STAGE ENTERTAINMENT GMBH

PR Manager

 

 

DIE WELT, HAMBURGER ABENDBLATT, FOCUS, DIE ZEIT, TAGESSPIEGEL ETC.

Journalist

 

 

VERLAGSGRUPPE MILCHSTRASSE

Trainee

 

UNIVERSITÄT HAMBURG UND

LUDWIG-MAXIMILIANS-UNIVERSITÄT MÜNCHEN

Studies in Political Sciences, Psychology and Contemporary German Literature

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